Updated: May 17, 2021
Recent statistics from Hootsuite show that LinkedIn has an average of 675 million monthly users, with 30 million companies actively engaging on the platform. An ad on LinkedIn has the potential to reach 12% of the world's population, and overall engagement has increased by 50% year on year. get the full report here.
LinkedIn is my preferred social media platform, I have a presence on other platforms, but LinkedIn for me meets my needs, allows me to meet great people and is a very engaging and fun place to be. The above statistics are an added advantage and makes LinkedIn and ideal platform whether you are a business or an individual.
So here are the 20 reasons why I use LinkedIn, Part 1.
#Reason 1: It is the Meeting Place for Professionals
LinkedIn is the hub of activity for professionals and people working in the corporate space, whether you are an employee or an employer running your own business, LinkedIn provides a great place for networking and interaction. If you want to learn new things and meet great people with similar interests as yours, LinkedIn is the place to be.
#Reason 2: Posts have a Longer Life Span on LinkedIn
Posts on LinkedIn have a longer lifespan than posts on some of the other platforms like Instagram and Twitter. A post on LinkedIn if it is engaging can be active for up to a month in some instances, so when using the platform, write quality content, discuss interesting issues and actively engage on other people's posts. This will help you get noticed as a credible candidate and also as a business owner.
#Reason 3: Text, Images, Videos? Choose Your Content
LinkedIn is flexible and allows you to choose your preferred format for your content, unlike Instagram that is image-driven. You can't post on IG without an image. Creating several images for posts that don't have a long lifespan can be overwhelming for some. LinkedIn does not have that challenge. If you are a writer - It's great. If you love graphics? Equally cool. Whatever is your preference, you are fine on LinkedIn.
#Reason 4: LinkedIn is Straightforward and Easy to Use.
One thing I find a bit annoying when on Instagram is that too many things are going on. You have the feed, Instagram stories and IGTV. And to post on all three places can be quite challenging, even when you are using third-party apps, or maybe I am just not doing it right? Anyway, I see all this as more of a distraction.
LinkedIn has recently introduced stories to the platform and is rolling it out slowly. I cannot say I am entirely thrilled with this, I like LinkedIn because of the professionalism and focus of the platform. For me, the enablement of Live Video is what is more important. This is also being rolled out slowly and is only available on request for now. I hope it will be made available to all users very soon.
#Reason 5: Use LinkedIn as a Blog with LinkedIn Articles
Love to write but don't have a blog? No problem, you can express your writing skill through LinkedIn Articles. LinkedIn Articles look just like blog posts, your network can engage on them just like normal posts and they are even visible to people outside LinkedIn. Whenever anybody searches for content using certain keywords your article will come up in search engines if you have used the same hashtags and keywords in your writeup.
Images: Pixabay, Steve Loastes
Written by Lady Shayo Imologome
Business Growth Strategist, Management Consultant, and Keynote Speaker